Amazon listing optimization is all about maximizing your keyword ranking to help achieve greater conversions. By increasing your customer conversion rate, you can achieve two very important things for your listings and business.
Optimized listings lead to increased sales and revenue - Even if the number of visitors to your listing remains the same, better content naturally leads to higher conversions and sales.
Increased sales generate more listing traffic - Amazon actively rewards listings that are most successful at converting customers. The best listings rank higher in customer searches on Amazon and, as a result, are seen by more shoppers and produce even greater sales.
As a buyer-based search engine, Amazon’s goal is to ensure that when shoppers search for a product they are shown relevant listings that drive them to buy. At the end of the day, Amazon is a business and its main goal is to sell as many goods as it can to as many consumers as it can.
It comes to reason that the listings that appeal most to Amazon are also those that appeal most to customers. The more successful a listing is among shoppers, the more conversions and profits are made – both for the seller and Amazon.
As a result, Amazon designs its algorithm and SEO practices to reward listings that best serve consumers. Amazon provides sellers with several key content areas which can be used to entice shoppers and optimize product listings – Title, Bullet Points, Product Description, Photography, Videos, A+ and Enhanced Brand Content (EBC) and Back-End Search Terms.
When each of these areas works together fluidly, optimization occurs and shoppers are more easily converted. We ensure that each content area is given the attention it deserves by:
Researching and focusing on keywords that are most relevant to your product and what consumers are searching for
Writing clear, descriptive copy that is easy for shoppers to digest and develop an informed purchase decision around
Highlighting eye-catching, informative product photography & videos to help the consumer interest with and visualize the product - even if they can't touch it
Formatting your listing using A+ Content (formally known as EBC for Sellers) to create a more compelling product story.
Each of these techniques & best practices helps us develop a listing that fulfills the needs of consumers and ultimately creates the kind of content Amazon wants to see.
Relevant keywords are the foundation of any Amazon listing. If the foundation is strong, your listing will stand tall – appearing higher up in search rankings and driving great conversions. If your foundation is weak, your listing will crumble and appear in front of few consumers. It is our job to make sure your listing is built on solid ground.
To discover the keywords that are best suited for your listing, we’ll conduct a thorough keyword search engine optimization (SEO) analysis. We’ll both research and incorporate into your listing relevant words used most often by shoppers when searching Amazon for items like yours. With these keywords seamlessly integrated into your listing by our professional copywriters, you’ll be on your way to greater optimization.