Amazon’s Brand Registry helps you protect your intellectual property and create an accurate and trusted experience for customers on Amazon.
A product’s manufacturer doesn’t necessarily control that product’s listings on Amazon. Similarly, there are no guarantees of brand control for the private labeler, contracted distributor or authorized seller. Anyone who sells products can contribute details.
Amazon Brand Registry gives you access to tools that enable you to more accurately represent your brand, find and report violations, and share information that can help Amazon proactively prevent violations.
Gives you more control over Amazon product pages that use your brand name, so customers are more likely to see the correct information associated with your brand.
Search tools that help in finding cases of potential infringement: Global Search, Image Search and Bulk ASIN search.
These proactive measures attempt to identify and remove potentially bad listings. The more brands share in Brand Registry with Amazon the more they can help protect your brand.
Build and grow your business by taking advantage of A+ Content, Storefronts, and Sponsored Brands.
The global team is available 24 hours a day, 7 days a week.
The Amazon Brand Registry program is for sellers who manufacture or sell their own branded products and own the trademark.
The program's goal is to give priority control to:
To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enroll or have a pending trademark application filed through Amazon IP Accelerator.
The trademark for your brand must be in the form of a text-based mark or an image-based mark with words, letters, or numbers. Depending on where your trademark is registered, eligible trademarks can have different classifications based on their issuing trademark office. Examples of trademarks that we currently accept for enrollment are included below:
Apply to the Amazon Brand Registry Program on your behalf
Facilitate the provision of documentation and proof of ownership of your trademarked brand to Amazon
Verify that your products have been enrolled in the Brand Registry and assign Global Catalog Identifiers (GCIDs)
Assist in setting up your products in the Amazon Transparency Program which is an authentication service that helps protect your brand and customers from counterfeits
Identify and report on any other sellers using your registered brand(s) in their listing(s)
Troubleshoot and correct any products not enrolled automatically