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Amazon Global Selling

Experience the Power of Truly Global Sales


Amazon has more global influence than most companies can ever dream of accomplishing. By taking advantage of Amazon’s ever-growing consumer base and state-of-the-art international logistics capabilities, sellers have the potential to reach hundreds of millions of new customers.


  • Access 13 marketplaces

  • Stock inventory in 175+ fulfillment centers

  • Reach loyal Amazon customers in 180+ countries

  • Sell within 30+ product categories

How Does Amazon Global Selling Work?

In just four simple steps, you can set your business up for international selling success.



1. Choose what and where you want to sell

It’s important to understand the selling landscape of each potential marketplace before deciding where you want to conduct business and what products you want to offer. Consider factors like local taxes and regulations before investing in any international marketplace. Our team can work with Amazon to help provide you with customized recommendations based on the items you already sell, product type reviews and sales of similar items.

2. Register your account and list products

After you have a thorough understanding of the taxes and regulations in the international marketplaces of your choosing, it’s time to start selling. But before you can conduct business, you must create a Seller Central account in those marketplaces. This is the case even if you have an existing seller account in another Amazon marketplace. If you are already registered to sell in Brazil, for example, you’ll need to create a new Seller Central account in order to sell in, say, Japan. The exception to this is if you already have an account in a European marketplace and want to do business elsewhere in Europe. Thanks to Amazon’s unified accounts for European marketplaces, you can sell across Europe from a single Seller Central account.

3. Start shipping and fulfilling orders

Efficient order fulfillment is a critical component of customer satisfaction. Understanding the nuances of international shipping and fulfillment in different international marketplaces is essential to your success. This includes factors like shipping costs, time and requirements. Want to simplify the process and hand off order fulfillment to someone else? In available marketplaces, our team can help set you up with international Fulfillment by Amazon (FBA). With the help of Amazon fulfillment services, you can quickly get products to customers across the globe.

4. Keep up with customer service and returns

Once your orders are complete, it is important to quickly address any complaints, product issues or returns submitted by your customers. You can either handle customer service yourself or have Amazon do the work for you. Using your Global Sales Summary you can review your sales, orders and buyer messages from all of your marketplaces all in one place.

Amazon Marketplaces by Region


The Americas


  • Amazon.com

  • Amazon.ca

  • Amazon.com.mx

  • Amazon.com.br

Europe


  • Amazon.co.uk

  • Amazon.de

  • Amazon.fr

  • Amazon.it

  • Amazon.es

Asia-Pacific


  • Amazon.co.jp

  • Amazon.cn

  • Amazon.in

  • Amazon.com.au