If you have yet to upgrade your Amazon products to A+ content, now is the time to do it. Why? Because A+ content offers merchants a valuable competitive advantage over other sellers and helps trigger the “buy now” response in shoppers. In fact, A+ content is so effective, Amazon estimates that it can help boost sales by up to 10%!
Our Amazon experts can help get you set up.
Imagine a standard Amazon product description. It has lots of text, no imagery and little to no visual interest. Sure, you can manually input HTML code to add simple formatting like bolding, line breaks and bullet points. But even then, you run the risk of violating Amazon’s HTML restrictions and rendering your content invalid.
For the sake of argument, let’s say you stick to Amazon’s approved use of HTML and get your product description published. It is well-written, engaging and full of valuable information about your product. Even so, it looks more like a page out of a college term paper than an eye-catching, compelling sales pitch.
What entices shoppers to stop? To slow their scroll and read your description instead of just glancing over it and moving onto the next product? That’s where A+ content comes in.
Amazon offers A+ content to merchants on the Vendor Central sales platform as a way add more appealing, in-depth information to their listing’s product description.
With A+ content, you can add imagery, choose from a wider range of formatting options and enjoy more creative ways to lay out your content. This unique content approach converts better than other content tools and helps turn more shoppers into buyers by:
A+ content stops shoppers in their tracks simply because they are so used to seeing product listings filled with long blocks of text. The large images and uniquely formatted copy have the powerful shock value and stopping power that every seller dreams of.
The last thing consumers want to do is search through lines and lines of text looking for the information they need. A+ content eliminates this problem by making product information easier to digest. Without the confines of big, bulky text blocks, it is easier for sellers to break up their content and help shoppers locate the information they are looking for.
One of the primary benefits of A+ content is its ability to display large, eye-catching images. This presents a great opportunity to show off every feature and benefit of your product. Shoppers can get a detailed look at your product before they make a purchase, allowing them to hit that “buy” button with confidence.
You may notice that many aspects of A+ content resemble a traditional brochure. This is no coincidence. Without the textual confines that Amazon used to impose on product listings, the platform can explore new formats, color schemes and other tried and true tactics that marketers have used for centuries.
A great happy medium is to have our A+ content specialists handle your listing. With this method, you can enjoy all the content control of a self-service plan – backed by the experience and knowledge of our professional marketing team.
Our specialists will review your product carefully in order to gather and convey, through words and images, nuanced product detail and a sense for what it is like to touch, feel or hold your product.
In crafting your unique brand story, we will paint a picture of what it is like to own the product. By creating enhanced images, comparison charts and compelling text, we will help your content better connect with the buyer and elicit a feel for how the product could work for them.
Our goal is to engage and resonate with the reader, sparking their imagination with ideas for how the product will enhance their life.